If ever there was a decade that announced itself so defiantly in the first year, it’s the 2020s. With so much change and volatility already, 2020 has proven this decade will be dramatically different than the one before it. It’s imperative that IT and business leaders prepare for 10 years unlike any others.
For IT and business leaders, success in the 2010s meant capitalizing on innovative commercial IT (think cloud and mobile). As the decade went on, many of those firms began leveraging the same commercial platforms — now looking and feeling very similar to their customers. Forward-thinking organizations began examining how digital differentiation could give them a leg up and then — wham! — 2020 came in with a bang.
In only a few months, business models were flipped on their heads. The coronavirus pandemic, economic downturns, the rise of values-based consumers, and increasing climate issues forced most businesses