There are currently over 50 million creators on Youtube, Instagram, Twitch, TikTok, and other social media platforms. Two million of them are full-time, and they earn six figure salaries by creating content daily or weekly. And that massive distributed content creation engine means that about 90% of the video, audio, photo, and text-based content consumed today by Gen Z is created by individuals, not corporations.
That’s a massive cultural shift.
These are just a few of the insights from a recent report on the “creator economy” by Yuanling Yuan, senior associate at SignalFire, and investment firm.
“The number of those long tail amateur influencers/creators is going to explode. I think by our data, this should grow from 50 million to a 100 million and possibly even larger,” Yuan told me in