Despite the necessity to change the company routine, the publishing house managed to increase performance twice during the lockdown.
ABP Publishing shares the results of the second quarter. They show a significant rise in popularity and interest to audiobooks.
Based on the financial reports for the second quarter, the sales increased 65% compared with the same period of the previous year. The most impressive results have been achieved in the French market with doubled sales.
Noteworthy, during the quarantine, the structure of the listeners’ interests has changed. For instance, the audiobooks in the category Relationships and parenting were bought by 50% more often than before the lockdown. The listeners who had to spend more time with their families were searching for ways of comfortable and mutually respected communication with their significant others. As judged by reviews, ABP Publishing audiobooks were immensely helpful in such an unusual situation.