Tech companies are coming under increasing pressure to address digital addiction. During a recent House committee hearing on the dangers of social media, former Facebook executive Tim Kendall told Congress that the company intentionally made its product as addictive as cigarettes.
Kendall, CEO of time-management app Moment and former director of monetization for Facebook, told the hearing held by the House Committee on Energy and Commerce: “Tobacco companies initially just sought to make nicotine more potent. But eventually that wasn’t enough to grow the business as fast as they wanted. And so they added sugar and menthol to cigarettes so you could hold the smoke in your lungs for longer periods, At Facebook, we added status updates, photo tagging, and likes.”
During an interview on CBSN, Kendall told CBS News’ Lana Zak that it all boils down to the social media giant’s advertising-based business model, in which the “objective