Paul Palmieri, the former founder of mobile adtech company Millennial Media and VC firm Grit Capital, just raised $3.3 million in seed round funding for his latest venture, Tradeswell.
Tradeswell is an e-commerce trading platform that says it integrates all of a brand’s e-commerce channels, and consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform.
The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market.
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After adtech and venture capital, media vet Paul Palmieri is taking on e-commerce.
The former founder of mobile ad tech company Millennial Media and VC firm Grit Capital just raised $3.3 million in seed round funding for his latest venture, Tradeswell, from Signalfire and Construct Capital— a real-time e-commerce trading platform that he calls “the Bloomberg terminal
With Election Day almost a month away and major platforms like Facebook not accepting political ads in the days leading up to Nov. 3, marketers are looking to take messaging outside.
Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than 200,000 programmatically-connected screens across the U.S. The goal is to give issue advocacy groups and people running for office the opportunity to reach voters with ads that can be updated as the news cycle changes.
Jonathan Gudai, Adomni’s CEO, said that “a lot of the political marketers” currently “have more money than they have actual ways to reach audiences.” And for companies like Adomni, it’s an opportunity to bring “the physical world” into the mix of reaching voters because there are no ad blockers or ways for them to skip what they’re seeing outside.