(Reuters) — Facebook, YouTube, and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms accused of tolerating hate speech.
Under the deal, announced by the World Federation of Advertisers, common definitions would be adopted for forms of harmful content such as hate speech and bullying, and platforms would adopt harmonized reporting standards. The deal comes less than six weeks before a polarizing U.S. presidential election.
Three months ago, major advertisers boycotted Facebook in the wake of anti-racism demonstrations that followed the death of George Floyd, an American Black man, in police custody in Minneapolis.
Advertisers have complained for years that big social media companies do too little to prevent ads from appearing alongside hate speech, fake news, and other harmful content. Big tech companies have begun taking steps to fend off calls for more regulation.
San Francisco: After months of intensive talks with major advertisers, Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content, the Global Alliance for Responsible Media (GARM) said on Wednesday. Also Read – No Coercive Action Against Facebook Chief in Delhi Riots Case Till Oct 15: Supreme Court to Delhi Assembly
GARM is a cross-industry initiative founded and led by the World Federation of Advertisers (WFA) and supported by other trade bodies, including ANA, ISBA and the 4A’s. Also Read – Gucci Unveils Jeans With Fake Grass Stains For Whopping Rs 88,000, Internet Left Baffled!
The move comes after over 200 brands including Starbucks and Levis recently pulled their advertising from Facebook and the #StopHateforProfit campaign gained momentum after celebrities, like Kim Kardashian West, froze their social media account for a day. Also Read – Soaring Popularity: Twitter Records 6.1