The pandemic has forced every wealth management firm and brokerage to accelerate their print-to digital transformation. Broadridge’s most recent data shows 87% of advisors think the pandemic has fundamentally changed how they communicate with their clients.
Smart firms will be leveraging this change to ready their advisors to do more: with their time, with their tools, to engage and retain clients. It’s both a jolting change and a big window of opportunity. And it’s not going to go away – if anything, now that it’s had such a powerful and prolonged start, it will only get bigger.
Accelerated transformation for investors
Recent Broadridge surveys of investors and consumers found that:
Overall, what did we discover investors are looking for in their digital experience?
First, a more human experience with communications tailored to their needs. Next, they expect choices and control in how they receive communications—some choosing texts, others preferring paper,