Roku (ROKU) – Get Report soared Monday after the streaming platform announced a deal to carry NBCUniversal’s Peacock streaming service on its devices.
NBCUniversal is owned by Comcast (CMCSA) – Get Report.
Analysts reacted positively to the news for both Roku and Comcast. Roku will receive “top-end premium inventory and subsequent pricing leverage on its [connected TV] premium ad bundles,” in addition to negotiating power with other major networks, said Rosenblatt Securities.
The firm has a buy rating and $195 price target on shares of Roku.
Analysts at Benchmark said the deal could help Peacock. Benchmark has a buy rating and $54 price target on Comcast.
Roku recently traded at $183.98, up 14.65%, and has climbed 37% this year. Comcast recently traded at $43.69, down 3.47%, and has slid 3% year to date.
Peacock provides access to more than 20,000 hours of on-demand movies and