Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.
According to checks performed by Bloomberg, Apple removed headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand, and Sonos speakers from its online Apple Store at the end of September. Searching for these products, which were previously sold online and in retail stores, brings up no results.
Employees at Apple retail locations have also allegedly been asked to pull third-party audio products from shelves over the course of the last few days. Retail stores and the online store continue to offer Beats-branded headphones and speakers alongside Apple’s AirPods and HomePod.
Apple has made similar moves in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch. Apple told Bloomberg that it regularly makes changes to