When Rebecca Alvarez Story first started Bloomi, a sexual wellness marketplace, she understood that the gap she was trying to fill was one women had traditionally been encouraged to not speak about openly.
Her mission was to solve for that exact problem.
“By normalizing conversations around sex and wellness I hope other women, especially other women of color like myself, can feel empowered to embrace their sexuality and make informed decisions for their bodies,” she’d previously shared with Forbes. “It’s important that we talk about sex, because it’s a big part of our overall physical and emotional well-being.”
Now, as Bloomi has entered a round of crowdfunding and updated its strategy to meet the moment, Story has an even clearer view of how mission and product will intertwine.
“When COVID hit, I began to lead free workshops covering a variety of intimacy and sexual