An anonymous Facebook executive said conservatives’ success on the platform is due to having content that is “always more engaging,” according to a Politico report.
Politico reported that the executive, who identifies as a “center-left progressive” said the right’s focus on “nation, protection, the other, anger, fear” has always been an effective tactic, pointing to the 1930s.
The comments come as Facebook has been criticized by the right and left for having a political bias, with social media platforms drawing attention from both President Trump and Joe Biden.
Visit Business Insider’s homepage for more stories.
An anonymous Facebook executive told Politico that right-wing pages see more engagement because of their emotional pull, instead of the platform’s algorithm, according to a report published Friday.
The publication reported that the executive said that “right-wing populism is always more engaging,” because