An anonymous Facebook exec says ‘right-wing populism is always more engaging’ and that’s why conservative posts thrive on the platform
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FILE PHOTO: Facebook logos Reuters
- An anonymous Facebook executive said conservatives’ success on the platform is due to having content that is “always more engaging,” according to a Politico report.
- Politico reported that the executive, who identifies as a “center-left progressive” said the right’s focus on “nation, protection, the other, anger, fear” has always been an effective tactic, pointing to the 1930s.
- The comments come as Facebook has been criticized by the right and left for having a political bias, with social media platforms drawing attention from both President Trump and Joe Biden.
- Visit Business Insider’s homepage for more stories.
An anonymous Facebook executive told Politico that right-wing pages see more engagement because of their emotional pull, instead of the platform’s algorithm, according to a report published Friday.
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The publication reported that the executive said that “right-wing populism is always more engaging,” because