Apple’s Apple TV+ division has joined the Motion Picture Association of America’s Alliance for Creativity and Entertainment (ACE), an anti-piracy group committed to “supporting the legal marketplace for video content and addressing the challenge of online piracy.”
ACE first launched in June 2017 with Netflix and Amazon as founding members, and dozens of movie and content studios have joined like Comcast, Disney, NBC, BBC, AMC, MGM, ViacomCBS, Paramount, Fox, and others.
Apple TV+ will join the ACE governing board, which includes Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, Warner Bros., in addition to Apple.
ACE’s goal is to disrupt the piracy ecosystem that harms creators, with streaming piracy representing 80 percent of all piracy today, costing companies as much as $71 billion annually. As noted by Axios, streaming piracy is a greater concern to Apple now that it has original streaming content to protect.