Google is postponing the enforcement of its new Play Store billing policy in India to April 2022, days after more than 150 startups in the world’s second largest internet market forged an informal coalition to express concerns over the 30% charge the Android-maker plans to mandate on its store and started to explore an alternative marketplace for their apps.
The company, which is going live globally with the new Play Store rule in September 2021, is deferring the enforcement of the policy only in India, it said. It is also listening to developers and willing to engage to allay their concerns, it said.
Last week, Google said it would no longer allow any apps to circumvent its payment system within the Play Store. The move, pitched by Google as a “clarification” of its existing policy, would allow the company to ensure it gets as high as a 30% cut on