It was reported on Friday that the global smartphone market wholesale average selling price (ASP) increased 10% YoY in Q2 2020 even as the shipments declined the highest ever at 23% YoY. Overall, the smartphone industry revenue declined 15% YoY during the quarter – though not for Apple who was the only OEM to buck that trend.
According to Counterpoint report, that the premium smartphone market was the strongest sector in general and Apple’s key strength. Counterpoint stated that “Apple, the largest player in the premium segment. While shipments for most of the OEMs declined in Q2 2020, shipments for Apple iPhones increased 3% YoY and iPhone revenues increased 2% YoY.
Varun Mishra a Research Analyst at Counterpoint Research out of Gurgaon, Haryana India, further noted that “Within the OEMs, Apple led the global smartphone revenues, capturing one-third of the pie, followed by Huawei and Samsung. Notably, Apple also captured