LONDON (AP) — Prince William has joined forces with renowned British broadcaster and naturalist David Attenborough to launch Thursday a new environmental award, the Earthshot Prize, which has grand ambitions to “incentivize change and help to repair our planet over the next 10 years.”
The prize takes its inspiration from the Moonshot challenge that President John F. Kennedy set for the U.S. in 1961 to put a man on the moon by the end of the decade.
William, who has been immersed in environmental issues all his life, said the same resources used to tackle the coronavirus pandemic should be devoted to saving the natural world.
“According to the experts, it really is the point of no return,” he told Sky News. “We have 10 years to fundamentally fix our planet.”
The plan envisions five prizes of 1 million pounds ($1.3 million) awarded each year