No electric-vehicle startup has matched, or even approached, Tesla’s success, much of which can be credited to CEO Elon Musk.
The CEOs of a new generation of EV companies are hoping they recreate Musk’s career — but his path is a tricky one to follow.
They include Rivian’s RJ Scaringe and Lucid Motors’ Peter Rawlinson.
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Running Tesla has helped turn Elon Musk into one of the world’s richest people. As of Friday, he was fifth on Forbes’ ranking of the world’s billionaires, ahead of Warren Buffett and just behind Mark Zuckerberg.
A handful of startup founders have attempted to match Musk’s success at Tesla over the years, but most have failed to overcome the brutal economics of the car business. Now, a new wave of CEOs is hoping they can learn from their predecessors’ mistakes and capitalize on projected growth in EV demand