IAS Chosen To Be The First To Provide Brand Safety Across The Microsoft Audience Network

NEW YORK, Sept. 28, 2020 /PRNewswire/ — Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS’s predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis.

Microsoft’s Audience Network reaches millions of customers through Microsoft owned and operated sites like MSN, Outlook.com and Microsoft Edge, as well as trusted third-party publishers. With IAS’s pre-bid integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments. The integration, which comes at no added cost to marketers, will automatically filter out high-risk inventory before the bid is even placed, further enhancing the Microsoft Audience Network’s offerings of contextual native placements.

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Estee Lauder Is First Beauty Brand To Go Into Space In NASA’s Push For Space Economy

KEY POINTS

  • Advanced Night Repair products will be photographed with the view of the space
  • Estee Lauder will auction one bottle for charity when products are sent back to Earth
  • The initiative is part of NASA’s plan to develop low-Earth orbit for commercial gains

Estee Lauder will have the claim of becoming the first-ever beauty brand to go into space as part of NASA’s push for commercializing low-Earth orbit explorations. The luxury brand will send 10 bottles of its Advanced Night Repair Synchronized Multi-Recovery Complex brand to space aboard a Cygnus spacecraft.

The Cygnus spacecraft is scheduled to launch atop an Antares rocket from Northrop Grumman’s 14th commercial resupply services. According to the press release posted on the company website, the breakthrough launch is set to happen on Sept. 29, 2020. The bottles will arrive at the International Space Station on Oct. 3, 2020.  

“NASA is at the forefront of

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Luna Is Amazon’s Brand New Cloud Gaming Service

If you want to stream video games in the year 2020, you’ve got plenty of services to choose from: Google Stadia, PlayStation Now, Microsoft’s xCloud and even Nvidia’s often-forgotten GeForce Now.

It does seem that cloud gaming is where the industry is eventually headed, even though ISP data caps haven’t exactly caught up with the emerging technology. But is there room for even more competitors at this point? Amazon seems to think so.

Earlier today at its big reveal event, the online retail giant announced (among several other gadgets) a brand new game streaming service called Luna. You can hop over to the main product page on Amazon to request an invitation for early access, which for now, is being rolled out on an invite-only basis.

It seems that while Luna refers to the service itself, what you pay for are essentially gaming “channels”. Luna+ is

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