First empirical study on how users pay visual attention to mobile app designs shows larger and brighter elements don’t catch our eyes after all — ScienceDaily

As part of an international collaboration, Aalto University researchers have shown that our common understanding of what attracts visual attention to screens, in fact, does not transfer to mobile applications. Despite the widespread use of mobile phones and tablets in our everyday lives, this is the first study to empirically test how users’ eyes follow commonly used mobile app elements.

Previous work on what attracts visual attention, or visual saliency, has centered on desktop and web-interfaces.

‘Apps appear differently on a phone than on a desktop computer or browser: they’re on a smaller screen which simply fits fewer elements and, instead of a horizontal view, mobile devices typically use a vertical layout. Until now it was unclear how these factors would affect how apps actually attract our eyes,’ explains Aalto University Professor Antti Oulasvirta.

In the study, the research team used a large set of representative mobile interfaces and eye

Read More
Read More

ESG Investing: The 10 Best Stocks to Buy for a Brighter Future

We all have a role to play in saving our planet, and as investors, that role is super simple: Embrace ESG investing.

What on Earth does that mean?

ESG stands for environmental, social and corporate governance, and ESG stocks broadly represent investments in companies that are doing good by those three factors.

These companies are promoting the adoption of clean energy to reduce our carbon footprint. They are driving us forward on a path toward ubiquitous electric vehicle adoption. They are bringing us into a new era of plant-based foods where we do not subject animals to harsh living conditions.

All in all, these are the companies which are helping us create a brighter future for ourselves, our children and their children.

They are good companies.

And they also happen to be great investment opportunities. ESG investing will outperform in a huge way over the next decade for two big

Read More
Read More