Podcast advertising has a business intelligence gap

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact. There is also a lot of misinformation and misconception about the challenges marketers face in these channels.

All of this compounds to delay ad revenue growth for creators, publishers and networks by inhibiting new and scaling advertising investment, resulting in lost opportunity among all parties invested in the channel. There’s a viable opportunity for a collective of industry professionals to collaborate on a solution for unified, free reporting, or a new business venture that collects and publishes more comprehensive data that ultimately promotes growth for podcast advertising.

Podcasts have always had challenges when it comes to the analytics behind distribution, consumption and conversion. For an industry projected to

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Amazon Ramps Up Delivery Business With Rivian Electric Vehicles To Reach Climate Goals

As Amazon (AMZN) continues the expansion of its delivery fleet, the online retailer has revealed its electric delivery van developed in partnership with Rivian.

The all-electric vans have begun to arrive just a year after Amazon made a commitment to be net-zero carbon by 2040. The company has plans to take delivery of 100,000 electric vans from Rivian by 2030, with 10,000 expected to be on the roads by 2022.

The Rivian vans were developed to “enhance the driver experience and optimize safety” with a customized configuration that comes in three different models. The vans feature sensor detection, highway and traffic assist features, larger windshield, exterior cameras with digital display, Alexa integration, stronger door design, interior “dancefloor” for added space, multiple tail lights, and three levels of shelving to store packages.

“When we set out to create our first customized electric delivery vehicle with Rivian, we knew that it needed

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GSA Wants to Know What Tech to Include on New Small Business GWAC: Polaris

The General Services Administration has big ideas for its new governmentwide small business IT contract but wants to know exactly what kinds of emerging technologies people want to see among the offerings.

GSA is developing Polaris as the spiritual successor to $15 billion Alliant 2 Small Business, which the agency abruptly canceled in July after years of protests, re-awards and more protests. At the time, officials said a replacement contract vehicle was coming, though they provided few details.

The first look at the new contract, dubbed Polaris, came in late August, followed by some early industry outreach.

“Polaris is also known as ‘The Guiding Star’ in the night sky,” Laura Stanton, assistant commissioner for the Office of Information Technology Category, wrote in a recent blog post. “Polaris will not only guide small businesses through the federal market, it will also help GSA customer agencies through the acquisition of IT service-based

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Abby Abraham Joins George Clinical to lead Global Data Science and head India Business

Abby Abraham Joins George Clinical to lead Global Data Science and head India Business

PR Newswire

OVERLAND PARK, Kan., Oct. 8, 2020

OVERLAND PARK, Kan., Oct. 8, 2020 /PRNewswire/ — Abby Abraham, a veteran clinical researcher and data science lead, has joined George Clinical, a global scientifically-backed clinical research organization, to head up the organization’s Global Data Science team and operations in India.

George Clinical Science. Service. Solutions. (PRNewsfoto/George Clinical)
George Clinical Science. Service. Solutions. (PRNewsfoto/George Clinical)

Abraham, a progressive clinical research professional passionate about altering the existing clinical research execution paradigm by bringing together competent and engaged people, brings George Clinical a deep knowledge of novel technologies and smart data processes.  He has more than 20 years of experience in the clinical technology industry working with global CROs including progression through multiple roles within clinical operations and general management.

“I am very pleased and delighted to welcome Abby to George Clinical to head up

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Female Retail Brand Founders & National Women’s Small Business Month

October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector,

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Stocks Climb Again on Wall Street With Hopes for Stimulus | Business News

By STAN CHOE, AP Business Writer

NEW YORK (AP) — Stocks are rising on Wall Street Thursday as hope remains that Washington can approve more aid for the economy and after a report suggested the pace of layoffs is slowing a bit, though it remains incredibly high.

The S&P 500 was 0.6% higher in early trading, tacking more gains onto Wednesday’s rise after President Donald Trump apparently backtracked on his decision to halt talks on more aid for the economy. He said in a televised interview Thursday morning that “very productive” talks have begun on stimulus.

Other U.S. and global stock indexes were also higher, but the last few weeks of trading have shown repeatedly that early gains for the market don’t always last. Stocks have been particularly rocky since early September, swerving on worries about everything from too-expensive prices to the still-raging pandemic, but the index has been generally

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YouTube and influencer business trends newsletter October 8

Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

TikTok rival Triller has reported ever-increasing user numbers in the last year, but some former employees are wary of its figures.

My colleague Dan Whateley spoke with six former Triller employees who pointed in particular to an October 2019 press release by the company, which they said gave a monthly active user count that was far above what they were seeing on some internal metrics at the time. 

In the October 2019 release, Triller said it had grown 500% organically year over year to 13 million monthly active users. But a screenshot provided by a former employee from one of Triller’s app-analytics tools, Localytics, showed just 2 million monthly active iOS users and about 484,000 monthly active users on Android devices. It was taken a

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A New Windows 10 Setup Screen Wants To Know If You Use The PC For Schoolwork, Gaming Or Business



graphical user interface, application: A New Windows 10 Setup Screen Wants To Know If You Use The PC For Schoolwork, Gaming Or Business


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A New Windows 10 Setup Screen Wants To Know If You Use The PC For Schoolwork, Gaming Or Business

The thing is, everyone uses their PC or laptop differently. Microsoft believes having that information when a user is setting up their new Windows 10 laptop or PC will help customize the experience better. In what is a new setup screen for Windows 10 that us being tested, users will be asked what they will use the PC for. The larger bucket of use cases mentioned include Gaming, Family, Creativity, Schoolwork, Entertainment and Business. A user will have the option to select multiple scenarios from this, depending on what all they intend to do with their new computing device. This new start screen is rolling out with the Windows 10 Insider Preview Build 20231 that is now available for Windows Insiders in the Dev Channel.

Microsoft says

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IBM to spin off IT infrastructure unit, focus on cloud business

FILE PHOTO: A man stands near an IBM logo at the Mobile World Congress in Barcelona, Spain, February 25, 2019. REUTERS/Sergio Perez/File Photo

(Reuters) – International Business Machines Corp said on Thursday it would spin off its IT infrastructure unit to focus more on cloud computing, a high-margin business that has seen a boost as companies increasingly ramp up their digital shift.

Shares of the company were up nearly 14% in premarket trading.

IBM has trimmed its legacy businesses over the years to focus on cloud, aiming to make up for slowing software sales and seasonal demand for its mainframe servers.

Arvind Krishna, who took over as chief executive officer from Ginni Rometty in April, said IBM’s software and solutions portfolio will account for the majority of company revenue after the separation.

Krishna is known as the “principal architect” of IBM’s biggest acquisition, software company Red Hat, which was bought

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Asia Business Leaders Show Signs Of Optimism, But Expect Layoffs To Continue

Chinese astrology has it that 2020 is a “metal rat” year, and is associated with turbulence. Covid-19 has certainly provided a quantum of it. With a steep market dive in the first quarter, and sharp worldwide economic contraction, Asian business has had a rough ride. As star signs go, 2020 has so far lived up to its ratty astrological reputation.

The results of a survey conducted from August to September of Hong Kong-based Asia Business Council’s members, who are the chairmen and CEOs of some of Asia’s leading multi-national companies, collectively valued at nearly $3 trillion, and with some 3 million employees, offer insights against the turbulent backdrop of a year dominated by Covid-19. With a response rate of 83% (58 out of 70 members), the

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