In the saturated social casino game market, it isn’t easy to battle the big brands. But that’s the challenge that Murka, a smaller player in Ukraine, has undertaken with some success. Through growth that accelerated this year, Murka has become a top 10 player with five million monthly active users.
While it still has a tiny share of the $6.2 billion social casino game market, Murka has grown 40% this year as users play more during the pandemic, partly because its slot machine games are more like role-playing games.
Over a decade, the Kyiv, Ukraine-based company has emerged from a small startup to more than 550 employees across five offices. It was acquired last year by mega investor Blackstone Group, a private equity firm. Blackstone also owns casino properties such as The Cosmopolitan in Las Vegas as well as Vungle, a performance marketing firm. Blackstone’s revenues last year were $7.3
DUBLIN, Sept. 25, 2020 /PRNewswire/ — The “Global Social Casino Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024 Edition)” report has been added to ResearchAndMarkets.com’s offering.
The report provides an analysis of the global social casino, with detailed analysis of market size and growth. The analysis includes the market by value, by segment, by platform and by region. The report also provides detailed analysis of the global social casino market of North America, Asia and Europe region.
Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global social casino has also been forecasted for the years 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
Zynga Inc., International Game Technology Plc. (IGT), Scientific Games Corporation and Caesars