Bruno Pavlovsky is in a good mood. It is Monday evening, and the president of Chanel’s fashion division has just received confirmation from the French government that the house’s catwalk show can go ahead the following morning.
The show, staged before 500 masked guests under the glass domes of the Grand Palais on the final day of Paris Fashion Week, had been running against the clock. Earlier on Monday, the French government ordered the closure of all bars and cafés in Paris for two weeks from Tuesday as new coronavirus infections rose to 11,500 daily.
Nevertheless, many fashion houses, including LVMH-owned Louis Vuitton and Dior, have gone ahead with live shows.
“The show is the best way to present the collection,” Pavlovsky insists. The company was forced to cancel its Cruise show in Capri in May, and instead debuted the collection online via video in June. Although it reached an