President & CEO of Pinta, multicultural marketing firm with clients such as Carnival, Dr. Seuss, Heineken, Microsoft, NFL Tecate & T-Mobile.

One of the most ubiquitous trends at the intersection of media, entertainment and technology is content streaming. It’s no secret that “over-the-top” services, also known as OTT, have been moving in a diametrically opposed direction to traditional media. As print newspapers and broadcast networks experience precipitous declines, streaming services such as Netflix, Hulu, Amazon Prime and others are enjoying exponential growth.

There’s a famous saying that goes something like “never pick a fight with someone who buys ink by the barrel,” which refers to the immense power of reporters and publishers. Today, the more accurate refrain might be “never compete with someone who has low-cost structure, unlimited inventory and provides consumers with total flexibility.” Interestingly, this trend is even more prevalent in the U.S. Hispanic market, where