How Emergent Tech Is Helping An Industry Set Sail

Inc. 30 Under 30. Founder and CEO, Rootstrap — a digital development agency. Digital Product Expert.

Global tourism could potentially shrink by more than 50%, with the U.S. travel industry alone likely losing $24 billion in foreign spending. But crisis is, and always will be, a mother of invention. Travel companies have fast-tracked new technologies and businesses of all sizes have pivoted to survive in this strange new world.

Airlines have already seen traveler confidence increase, slowly inching back from record-low numbers in April, which saw a huge decrease in passenger TSA screenings from the prior year, to the end of August. It’s still not great, but it’s moving in the right direction.

Of course, a lot of air travel could be considered more critical, less casual. It’s business-related. It’s family related. It’s essential. Leisure travel businesses have been slower to recover.

Take the cruise ship industry, which has

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