Apple enters 5G race with new iPhone 12 range

(Reuters) – Apple Inc on Tuesday launched its next-generation iPhone 12, with faster 5G connectivity that the California company hopes will spur consumers to trade in their old phones and keep its sales booming through the end of the year.

The core of the line-up, the iPhone 12 with a 6.1-inch display, will sell for $799, while a ‘Mini’ version with a 5.4-inch screen will be slightly cheaper at $699. A ‘Pro’ version with three cameras and a new 3-D ‘lidar’ sensor starts at $999, with the largest ‘Pro Max’ starting at $1,099 and going up to $1,399.

The new products will test whether Apple can ride a wave of consumer excitement around 5G wireless data networks, whose speediest variants outstrip their predecessors’ data rates multiple times over.

But whether iPhone buyers see a dramatic speed boost will depend heavily on where they are and which carrier they use –

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Sponsorship Valuation Enters A New World

If empty sports stadiums have stripped marketing sponsorships of their value, exactly how much of this value has eroded? And in the pre-Covid days, how accurately was this value gauged?

It may be that no marketing platform has been roiled by the pandemic to the extent sponsorships have. Activation has withered and contractual obligations have been challenged.

I recently asked Tony Pace, president and CEO of The Marketing Accountability Standards Board (MASB), for his insights on the issue.

Paul Talbot: How has the Covid-19 pandemic influenced the process of sponsorship valuation and financial attribution?

Tony Pace: The valuation equation and processes have certainly been changed by the pandemic. On-site gatherings, if they occur at all, have very limited audiences. Not only does that mean there is greatly reduced value to sponsors, it also makes it more difficult to find research respondents as on-site interviews or

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New McLaren high-performance hybrid supercar enters final testing

After more or less ten months of announcing it, McLaren reports that its new high-performance hybrid supercar is now in its final round of development, which includes running the car on public roads.

Due to launch in the middle of next year, the hybrid supercar represents a new era of electrification for the popular British sports car marque, as production on its Sports Series range nears its end.

The High-Performance Hybrid powertrain is propelled by an all-new V6 internal combustion engine, and will provide medium-range EV-only drive capability. This new, lighter V6 engine, possessing a front axle electric configuration, will reportedly have a 0 to 100kmph acceleration time of 2.38secs.

https://cars.mclaren.press/
https://cars.mclaren.press/

Mike Flewitt, CEO, McLaren Automotive, said that the upcoming hypercar represents everything the company has done to date, and is heavily inspired by their achievements and learnings over the years.

“This is a new kind of McLaren for a

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Samsung’s Android 11-powered One UI 3.0 update enters public beta in the US

Samsung’s One UI 3.0 update, which incorporates Android 11’s new features alongside some Samsung-specific improvements, has started rolling out in public beta in the US, SamMobile reports. The software is reportedly available for the T-Mobile variants of Samsung’s Galaxy S20 lineup, including the standard S20, S20 Plus, and S20 Ultra, though the rollout should expand in the hours and days ahead. If you’ve got a supported device, you can enroll in the beta via the Samsung Members app.

Thanks to the earlier developer beta release, we already have a pretty good idea of what to expect from One UI 3.0. There are minor UI tweaks like being able to touch and hold an app to quickly access its widgets, or double-tapping the home screen to turn off the phone’s display. A full list of these Samsung-specific improvements, which also include include DeX, stock app, and Bixby updates, can be found

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Quanterix Enters into a License Agreement that Grants Abbott Access to Portfolio of Bead-Based Technology Patents for Use in In Vitro Diagnostics

Quanterix Corporation (NASDAQ: QTRX), a company digitizing biomarker analysis to advance the science of precision health, today announced it has entered into a non-exclusive royalty-bearing license agreement with Abbott Laboratories (NYSE: ABT), the global healthcare company. The non-exclusive license grants Abbott access to Quanterix’ portfolio of bead-based technology patents for use in in vitro diagnostic (IVD) applications.

Under the terms of the agreement, Quanterix will receive an initial license fee, milestone fees subject to the achievement by Abbott of future development, regulatory, and launch milestones and royalties on the sale of licensed products. To learn more about Quanterix, click here.

About Quanterix

Quanterix is a company that’s digitizing biomarker analysis with the goal of advancing the science of precision health. The company’s digital health solution, Simoa, has the potential to change the way in which healthcare is provided today by giving researchers the ability to closely examine the continuum from

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Promising COVID-19 rapid test technology enters phase 1 of NIH challenge

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IMAGE: Close-up of early Rover photothermal PCR prototype, a promising new COVID-19 rapid-testing technology platform developed by Rover Diagnostics and Columbia Engineering that has been selected by the NIH to enter…
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Credit: Bulent Onalir/Rover Diagnostics

New York, NY–October 1, 2020–A promising new COVID-19 rapid-testing technology platform developed by Rover Diagnostics and Columbia Engineering has been selected by the National Institutes of Health (NIH) to enter Phase 1 of the Rapid Acceleration of Diagnostics (RADx) initiative to support new COVID-19 testing technologies. The affordable, portable, and ultrafast point-of-care Rover platform provides reverse transcription polymerase chain reaction (RT-PCR) results in eight minutes, faster than any other test of its kind, with targeted accuracy to match laboratory-based tests.

Widely used since the 1980s for both clinical and research purposes, RT-PCR has been the gold standard for molecular diagnostic testing for decades. But because traditional PCR requires typically 45 minutes and trained

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ESE Enters Asia via Partnership Deal with Top Gaming Technology Company

Meta.us, a leading gaming technology company, signs partnership agreement with ESE for expansion of technology platform

VANCOUVER, BC, Sept. 29, 2020 /CNW/ – ESE Entertainment Inc. (TSXV: ESE) (the “Company” or “ESE“), a Europe based technology company with global reach and valuable assets in the gaming sector, particularly related to esports, is pleased to announce it has entered into a partnership agreement with meta.us Pte Ltd. (“Meta”), a Singapore based technology company.

The services make ESE a key partner and operator for Meta. Under the terms of the partnership agreement, ESE will manage a European rollout for the Meta platform. In addition, ESE will have exclusivity for the platform in certain European regions. There will be a 50/50 income split on profits resulting from certain business under the partnership. Furthermore, Meta will support ESE in a South East Asia focused expansion of ESE’s business.

Founded by

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Air Purification Innovator, Molekule, Enters Japanese Market with Partner Sourcenext, as Global Demand for its Technology Surges

Agreement includes $10M investment to be used for growth initiatives

SAN FRANCISCO, Sept. 28, 2020 /PRNewswire/ — Molekule, the company reinventing air purification, today announced that it closed a partnership agreement with Sourcenext, (listed on the first section of the Tokyo Stock Exchange, code: 4344), a market maker for brands in Japan including software, hardware, and IoT products. The agreement signals the next phase of growth for Molekule, which includes global expansion. In a commitment to Molekule’s innovation, Sourcenext has also invested $10 million into the company. The funds will be used for growth initiatives as the company prepares to meet strong global demand for an air purification solution that destroys airborne pollutants, including viruses and chemicals.

Molekule Air Mini+
Molekule Air Mini+

“Molekule’s breakthrough and patented PECO technology is unique in the marketplace, offering a new solution that both captures and destroys air pollutants,” said Nori Matsuda, Founder and

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Color Star Technology Enters into MOU to Acquire South Korean Artist Agency and Live Entertainment Company

NEW YORK, Sept. 23, 2020 /PRNewswire/ — Color Star Technology Co., Ltd. (Nasdaq CM: HHT) (the “Company”, “we” or “HHT”), a company engaged in the businesses of providing online and offline knowledge-paid services for music and entertainment industries globally, today announced that it, through its wholly owned subsidiary, Color China Entertainment Co., Ltd., entered into a memorandum of understanding (the “MOU”) on September 21, 2020 with FENT Co. Ltd. (“FENT”), a South Korean K-pop entertainment and artist agency service company, to acquire 100 percent equity interest in FENT (the “Proposed Transaction”).

FENT, also known as Fascino Entertainment, is a South Korean-based live entertainment company that engages in: i) talent development and management in the music, film and fashion industries; ii) live concerts and events; iii) music and video production, distribution, and licensing; iv) public relations, media outreach and brand management. FENT also sells cosmetics (e.g., lipsticks) and fashion products

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