Prince William, David Attenborough Launch ‘Earthshot’ Award | Entertainment News

By PAN PYLAS, Associated Press

LONDON (AP) — Prince William has joined forces with renowned British broadcaster and naturalist David Attenborough to launch Thursday a new environmental award, the Earthshot Prize, which has grand ambitions to “incentivize change and help to repair our planet over the next 10 years.”

The prize takes its inspiration from the Moonshot challenge that President John F. Kennedy set for the U.S. in 1961 to put a man on the moon by the end of the decade.

William, who has been immersed in environmental issues all his life, said the same resources used to tackle the coronavirus pandemic should be devoted to saving the natural world.

“According to the experts, it really is the point of no return,” he told Sky News. “We have 10 years to fundamentally fix our planet.”

The plan envisions five prizes of 1 million pounds ($1.3 million) awarded each year

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Apple TV+ Joins ‘Alliance for Creativity and Entertainment’ Anti-Piracy Coalition

Apple’s Apple TV+ division has joined the Motion Picture Association of America’s Alliance for Creativity and Entertainment (ACE), an anti-piracy group committed to “supporting the legal marketplace for video content and addressing the challenge of online piracy.”


ACE first launched in June 2017 with Netflix and Amazon as founding members, and dozens of movie and content studios have joined like Comcast, Disney, NBC, BBC, AMC, MGM, ViacomCBS, Paramount, Fox, and others.

‌Apple TV‌+ will join the ACE governing board, which includes Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, Warner Bros., in addition to Apple.

ACE’s goal is to disrupt the piracy ecosystem that harms creators, with streaming piracy representing 80 percent of all piracy today, costing companies as much as $71 billion annually. As noted by Axios, streaming piracy is a greater concern to Apple now that it has original streaming content to protect.

Streaming piracy is a growing

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Verizon, Cisco partner on 5G edge services for entertainment industry

Verizon and Cisco announced Wednesday a new collaboration that will integrate Verizon’s 5G network and edge interfaces with products from Cisco’s sports and entertainment portfolio. 

Specifically, the companies said they plan to integrate Cisco’s DNA Spaces for secure location analytics, switching and data center technology, and connected venue analytics with Verizon’s 5G and mobile edge computing (MEC) environments. 

The aim is to target sporting and entertainment venues with next-generation connectivity and infrastructure services as they begin to reopen to live fans after the pandemic.

With 5G shifting workloads from the edge device to centralized systems, Cisco and Verizon posit that these joint technologies could reduce the cost of processing and requirements for edge devices, making applications more cost-effective and easier to deploy. 

Cisco and Verizon highlight several use case examples for how their joint offerings could be used. For instance, a stadium could use analytics to estimate wait times at

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Streaming Into A Diverse Entertainment Future

President & CEO of Pinta, multicultural marketing firm with clients such as Carnival, Dr. Seuss, Heineken, Microsoft, NFL Tecate & T-Mobile.

One of the most ubiquitous trends at the intersection of media, entertainment and technology is content streaming. It’s no secret that “over-the-top” services, also known as OTT, have been moving in a diametrically opposed direction to traditional media. As print newspapers and broadcast networks experience precipitous declines, streaming services such as Netflix, Hulu, Amazon Prime and others are enjoying exponential growth.

There’s a famous saying that goes something like “never pick a fight with someone who buys ink by the barrel,” which refers to the immense power of reporters and publishers. Today, the more accurate refrain might be “never compete with someone who has low-cost structure, unlimited inventory and provides consumers with total flexibility.” Interestingly, this trend is even more prevalent in the U.S. Hispanic market, where

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Flutter Entertainment and Scientific Games Celebrate 20 Year Global Sports Betting Partnership with Long-Term Renewal

Scientific Games fueling sport betting growth for FanDuel, Betfair, Paddy Power, Sky Betting and Gaming and Sportsbet

LAS VEGAS, Sept. 28, 2020 /PRNewswire/ — Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) secured a five-year contract renewal with long-term customer Flutter Entertainment plc to continue providing its OpenSports™ technology to the operators’ portfolio of global brands.

Scientific Games Corporation
Scientific Games Corporation

Flutter Entertainment is the world’s leading sports betting, gaming and entertainment provider serving over 13 million customers worldwide through its innovative, diverse and distinctive brands including FanDuel in the U.S., Paddy Power, Betfair and Sky Bet in the U.K. and Europe and SportsBet in Australia.

The five-year renewal comes on the back of FanDuel selecting Scientific Games to power their sportsbook offering across all current and future regulated markets in the U.S.

Flutter Entertainment and Scientific Games first partnered with Paddy Power in 2000 making

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Ice Cube lands new sci-fi role | Entertainment

Ice Cube is to star in a new sci-fi film.

The 51-year-old rapper and actor has teamed up with Universal for the as-yet untitled project, which will be produced by Patrick Aiello and Timur Bekmambetov.

Plot details on the movie are vague but it is described as a grounded sci-fi film that explores the themes of privacy versus surveillance. Rich Lee is directing from a script written by Kenneth Golde.

The film has been greenlighted by Universal and is set to begin production next month. The studio are reportedly encouraged to use the new technology that has been developed by Bekmambetov.

The new technology allows production to be completed remotely with cast and crew working from their individual separate locations, particularly useful amid the coronavirus pandemic.

Hip hop legend Ice Cube has took on a variety of film roles since making his acting drama in Los Angeles gang drama ‘Boyz

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Color Star Technology Enters into MOU to Acquire South Korean Artist Agency and Live Entertainment Company

NEW YORK, Sept. 23, 2020 /PRNewswire/ — Color Star Technology Co., Ltd. (Nasdaq CM: HHT) (the “Company”, “we” or “HHT”), a company engaged in the businesses of providing online and offline knowledge-paid services for music and entertainment industries globally, today announced that it, through its wholly owned subsidiary, Color China Entertainment Co., Ltd., entered into a memorandum of understanding (the “MOU”) on September 21, 2020 with FENT Co. Ltd. (“FENT”), a South Korean K-pop entertainment and artist agency service company, to acquire 100 percent equity interest in FENT (the “Proposed Transaction”).

FENT, also known as Fascino Entertainment, is a South Korean-based live entertainment company that engages in: i) talent development and management in the music, film and fashion industries; ii) live concerts and events; iii) music and video production, distribution, and licensing; iv) public relations, media outreach and brand management. FENT also sells cosmetics (e.g., lipsticks) and fashion products

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NetworkNewsBreaks – Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT) Achieves Direct Increase in Sales Through Live-Event Content

The MarketWatch News Department was not involved in the creation of this content.

Sep 23, 2020 (NetworkNewsWire via COMTEX) —
Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT), a leading producer, developer and operator of augmented reality (“AR”) interactive entertainment games, toys and educational materials in China, today announced solid initial results from the direct-to-consumer (“DTC”) partnership with Xiamen Xing Meng Wei Lai Culture Media Co. LTD (” Xing Meng Wei Lai “). Xing Meng Wei Lai is a leading Chinese multi-channel network and internet content development agency that specializes in building DTC social content marketing through live streaming and short videos. After the two-month implementation period, Blue Hat held several live shows displaying its interactive software and products, attracting an aggregate total audience of over 50,000 consumers. “We have placed a renewed focus on leveraging new technologies and mobile purchasing trends to strengthen Blue Hat’s marketing initiatives. To date, we

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