EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Already tested and loved by leading brands such as Sky TV, Journey offers the most cutting edge approach to content personalization. Using smart technology, Journey truly helps brands open up a dialogue with consumers, match them with the right product offerings in real-time while they are engaged and interested, and gain invaluable first-hand reported insights that can immediately be activated upon for comprehensive consumer profiles, audience segmentation and retargeting capabilities.

Sky TV partnered with EX.CO for a recent Netflix campaign in which they used the Journey feature to pair users with specific TV shows based on their respective responses to questions about their day. The content stood out to target audiences, resulting in an impressive Nielsen Brand Uplift score of 1120% vs. the average 10.2% for entertainment campaigns, a Click-Through-Rate of 9% (well above the industry recognized benchmark of 1%), and a Completion Rate of 84.3%. Sky and Netflix then

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