As General Manager of Zebra Analytics, Guy is responsible for the growth, leadership strategy and customer success of the business unit.
It’s safe to say that the Covid-19 pandemic has greatly altered life and business as we know it. In our current reality, the only constant now is change, and regardless of your industry, successfully navigating an increasingly volatile environment cannot be accomplished with an eye for old practices.
Let’s take forecasting, for example. Forecasting has long been a go-to planning tool, using historical data and other indexes to predict future inventory, supply chain and labor needs. However, accurate forecasting based on historical data is much less effective due to the new realities of Covid-19.
For retailers and CPG companies, the pandemic has skewed forecasting’s value through massive demand swings, localized panic buying and supply shortages forcing extensive substitutions. No mathematical model can forecast with reasonable accuracy amid those