Ex-Google marketeer Ismail Jeilani founded edtech platform Scoodle.
How long were you at Google, and what did you do while you were there?
I was at Google for about a year as an associate account strategist.
In simple English, that meant helping businesses in the UK and Ireland improve their advertising campaigns. By showing the right ads to the right people at the right time, both consumers and businesses are happy.
What did you learn while working there?
I obviously learned a lot about digital marketing. By helping so many businesses, I was able to get pretty comfortable setting up and optimizing marketing campaigns for businesses of almost any size.
The importance of being around smart people is that – without realising – you raise your standards and you raise your expectations of success. This can be really powerful, regardless of what you do in the future.