Technology will no longer merely be used to augment the visitor experience. It won’t be an add on. It won’t be extra.
Technology will be the attraction, every bit as much as sculpture, ceramics, or paintings.
Moving forward, technology will now feature in the institution’s programming every bit as much as its Robert Indiana “LOVE” sculpture, the first and largest of its kind he ever created. Every bit as much as its esteemed collection of Japanese Edo Period artwork. Every bit as much as its Van Gogh at the height of his powers oil painting.
And Van Gogh, who died over 130 years ago, allows Newfields to make the leap when THE LUME Indianapolis debuts in June 2021.
The “Exhibitions & Events Market in Europe – Industry Outlook & Forecast 2020-2025” report has been added to ResearchAndMarkets.com’s offering.
The European exhibition market size is expected to reach revenues of $18 billion by 2025, growing at a CAGR of over 3% during the forecast period.
The Europe exhibition market is likely to experience significant modifications with the use of big data analytics. It enables exhibitors in the region to make planned marketing programs, digital campaigns, and effective strategies that will drive market growth. Companies are using big data to provide valuable business intelligence to stay in line with the competition.
Furthermore, the data gathered bits of help in better logistics planning, increases sponsorship opportunities, boosts events participation, and improves revenues, and helps increase the attendance rate at exhibitions. Moreover, the data can help crunch numbers for CRM, marketing, e-mail marketing, sales, and event management. The increasing presence of big