How Buyers Can Capitalize On CTV’s Emerging Walled Gardens

On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.

Today’s column is written by Samantha Stockman, group director at The Media Kitchen.

This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with demand-side platforms (DSPs) or building out an owned solution, a common theme was aggregating linear and CTV buys into one platform with the ability to control reach, frequency and duplication across an entire buy.

Improvements in measurement are coming at an important time, as CTV viewership continues its year-over-year rise. This is further bolstered by consumer behavior during COVID-19: The average time spent with CTV is expected to increase by 23%, according to eMarketer.

As a result, CTV providers are sweetening their individual offerings and investing in owned technology to convince

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Acropora spp. coral still thrives in the holdout refuge of Coral Gardens, Belize — ScienceDaily

Coral Gardens Reef in Belize remains a refuge for Acropora spp. coral despite widespread devastation in other areas of the western North Atlantic/Caribbean, according to a study published September 30, 2020 in the open-access journal PLOS ONE by Lisa Greer from Washington and Lee University, Virginia, USA, and colleagues.

Once a key coral species providing the architectural framework for sprawling coral reef structures across the tropical western North Atlantic/Caribbean region, Acropora spp. coral populations have dramatically declined since the 1950s, and are now increasingly rare. Understanding the resilience and longevity of the remaining Acropora reefs in this area is critical to conservation efforts.

In order to test whether one of the largest populations of extant Acropora cervicornis in the western Caribbean was recently established (post-1980s) or a longer-lived, stable population, the authors collected 232 samples of premodern and recently dead A. cervicornis coral skeleton material across 3 sites at Coral

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