The “Exhibitions & Events Market in Europe – Industry Outlook & Forecast 2020-2025” report has been added to ResearchAndMarkets.com’s offering.
The European exhibition market size is expected to reach revenues of $18 billion by 2025, growing at a CAGR of over 3% during the forecast period.
The Europe exhibition market is likely to experience significant modifications with the use of big data analytics. It enables exhibitors in the region to make planned marketing programs, digital campaigns, and effective strategies that will drive market growth. Companies are using big data to provide valuable business intelligence to stay in line with the competition.
Furthermore, the data gathered bits of help in better logistics planning, increases sponsorship opportunities, boosts events participation, and improves revenues, and helps increase the attendance rate at exhibitions. Moreover, the data can help crunch numbers for CRM, marketing, e-mail marketing, sales, and event management. The increasing presence of big