Instagram, which recently celebrated its 10th anniversary, has gone a long way from being a platform just focusing on photos, selfies and short videos. Since it was first introduced in cyberspace, it has become a tool that can change lives — whether for better or worse is debatable. For many businesses, content creators, influencers, advertisers and marketers, however, it has grown into a source of income as well as a channel for sales.
At the moment, your business’s intended audience is most likely using Instagram — and so does the competition. And it can be tricky to stay on top of the trends.
Whether your brand is new to Instagram or are having trouble promoting it online, it is good for marketers like you to know some very helpful Instagram statistics, giving you a good idea of what you should be doing on the platform.