Amazon Prime Day Kicks-Off Holiday Shopping Projected To Hit $9.9 Billion

Holiday 2020 will be an extended shopping season starting with Amazon’s
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Prime Day on October 13th and 14th. Many other retailers will be following suit to compete for the customer’s dollars over the two-day period. Last year Amazon Prime Day raked in $6.93 billion worldwide from 124 million U.S. Prime users (up almost 11% from the previous year). For 2020, the projections are sales of $9.91 billion worldwide from more than 142 million U.S. users, surpassing 50% of the US population.

Andrew Lipsman, principal analyst of eMarketer, said in an interview,” Prime Day is a coordinated industry-wide event with other retailers planning promotions to compete with Amazon for shoppers’ attention.” The value of each shopping

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Who Is Leif Erikson? Yes, SpongeBob SquarePants’ Favorite Holiday Is Real

October 9 is a special holiday–even if it isn’t widely celebrated. Friday is Leif Erikson Day, but some people might not know what exactly is being celebrated. Some may even be surprised to learn that one of SpongeBob SquarePants’ favorite holidays is real.

Leif Erikson is believed to be the first European to discover the continent of North America.

Leif Erikson Day has been celebrated in the U.S. since 1964. Every president makes an annual proclamation on the holiday, and they use it to highlight current events as well. In 2019, President Trump connected Erikson’s bravery to the mission to explore Mars:

Leif Erikson’s undaunted life of exploration began in Iceland — the same location where the Apollo 11 crew trained for its historic journey to the surface of the Moon.  The bold spirit that propelled Erikson and his fellow mariners across an unknown ocean is the same spirit that

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3 Ways Retailers Can Win the 2020 Holiday Season

Like everything else in the Covid-19 world, holiday shopping in 2020 will be unlike anything you’ve ever seen.

Global online sales are expected to grow 30 percent to $940 billion year over year this holiday season–up from 8 percent growth in 2019–which could help retailers make up for lost revenue during the pandemic. That’s according to Salesforce’s 2020 Holiday Forecast, a report that parsed online shopping activity of more than one billion consumers.

For retailers angling to generate as many sales as possible this holiday season, you have to be willing to possibly deploy new strategies, according to Rob Garf, vice president of industry strategy and insights at Salesforce. “Businesses that succeed during the holidays will use everything at their disposal to make shopping easy and safe, including convenient digital ordering, creative and effective fulfillment, and responsive customer service,” said Garf, during a virtual press briefing to discuss the forecast 

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Samsung expands online smartphone range in India to woo holiday shoppers

By Sankalp Phartiyal

NEW DELHI (Reuters) – Samsung Electronics Co Ltd is expanding its online-only smartphone range, a senior company executive said on Thursday, as the South Korean tech giant hopes to win over new customers in India’s festive season sales.

Samsung will launch the new India-made Galaxy F range of smartphones at Walmart Inc-controlled online retailer Flipkart on Oct. 8, Asim Warsi, a Senior Vice President and Head of e-commerce Business at Samsung India, told Reuters in an interview on Thursday.

“The series is aimed to address the burgeoning demand among the young online shoppers in India,” Warsi said.

Indian customers make big-ticket purchases of everything from gold to cars and electronics in the holiday season, which typically begins around October and lasts until the end of the year.

“We are building up for a very buoyant and a very strong festive sales period this year and by virtue

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