While SHEIN has its origins in China it is one of the biggest shopping apps in the United States, SHAREit has been banned in India despite being massively popular elsewhere, and Likee is chasing TikTok — but desperate to avoid a similar fate.
China’s app makers are having to be agile in a world where key markets have turned hostile to their country’s tech.
They are either going under the radar in territories where the war over privacy, security and geopolitics rages — or are moving to friendlier markets to win millions of downloads.
Experts say that could signal an unstoppable rise for China’s smart and responsive tech, depending on the long-term damage that security and diplomatic squabbles may bring to the Made in China brand.
For now, the strategies of Chinese-owned platforms — quick reflexes to their customer base and aggressive social media marketing — are winning fans in