In the United States, where food is relatively easy to come by for most of the population, roughly $165 billion worth of it is wasted every year. That’s enough to fill 730 college football stadiums. And of the food that is wasted, the majority of it is at the household level.
“In a consumer-based culture, food can become easily devalued, especially when it’s relatively cheap, as it is in the U.S., for the most part. And that ends up being a driver for food waste,” said Chris Wharton, assistant dean of innovation and strategic initiatives at Arizona State University’s College of Health Solutions.
“But if you can show people how much they’re wasting and what that means in terms of dollars and cents or lost opportunities for their kids to eat nutritious fruits and vegetables, then you have put value back in the food, and that could potentially drive down