There’s never been a better time to prepare for a wedding. In fact, shopping for a bridal dress in an activity long cherished by two groups: The bride and her family. Whether you’re seeking to find the most unexpected wedding gown that is made just for you, there’s always an underlying notion that something more inspirational is just around the corner.
With many Americans still working from home and wondering when life will return to normal, families have been spending more quality time together. The question becomes this: Will the bridal market evolve to take on the elements that are now part of our daily lives. All of this leads to the key evolutionary moment that’s happening within the creativity of the bridal market. The push for modified fabrication with repurpose and sustainable attributes seem to of great concern to millennials and Generation Z.