San Francisco: After months of intensive talks with major advertisers, Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content, the Global Alliance for Responsible Media (GARM) said on Wednesday. Also Read – No Coercive Action Against Facebook Chief in Delhi Riots Case Till Oct 15: Supreme Court to Delhi Assembly
GARM is a cross-industry initiative founded and led by the World Federation of Advertisers (WFA) and supported by other trade bodies, including ANA, ISBA and the 4A’s. Also Read – Gucci Unveils Jeans With Fake Grass Stains For Whopping Rs 88,000, Internet Left Baffled!
The move comes after over 200 brands including Starbucks and Levis recently pulled their advertising from Facebook and the #StopHateforProfit campaign gained momentum after celebrities, like Kim Kardashian West, froze their social media account for a day. Also Read – Soaring Popularity: Twitter Records 6.1