(Reuters) – The miniature motors that make iPhones buzz on silent helped power Japan’s Nidec to become a 1.5-trillion-yen ($14 billion) company.
In recent years, Nidec’s founder Shigenobu Nagamori has turned his attention to autos, and a technology which turns electricity stored in the battery into propulsion power.
This technology, called an e-axle or e-drive, is emerging as a new competitive front as the auto industry shifts to electric vehicles. By 2030, Nagamori says he wants a 35% slice of a global e-axle market that is forecast to be worth $20-30 billion a year by then, up from an estimated $2.8-$3 billion now.
He is betting that electric cars will follow the same route as room aircons, washing machines and computers, with key components, such as motor systems
Apple joined the move to 5G on Tuesday, unveiling four new iPhones which use the new standard in what could be a turning point for the high-speed wireless technology.
“Today is the beginning of a new era for iPhone,” Apple chief executive Tim Cook said during a streamed launch event from the company’s headquarters in California.
“This is a huge moment for all of us. And we’re really excited. 5G will bring a new level of performance for downloads and uploads, higher quality video streaming, more responsive gaming, real time interactivity and so much more.”
The new models include the redesigned iPhone 12 — successor to the top-selling iPhone 11 launched last year — with a display of 6.1 inches at a starting price of $799, available October 23.
In this photo released by Apple, Apple CEO Tim Cook speaks about 5G during an Apple event at Apple Park in
The late Steve Jobs was known for engaging in a “reality distortion shield” when launching new projects that perhaps didn’t tell the whole story.
On Tuesday, Apple did a masterful job at its big reveal event of hyping its lineup of four new iPhones that, on the face of it, will have faster processors, improved camera features and connect to the new 5G wireless standard. In addition to starting out with a new HomePod mini, Apple unveiled an iPhone 12, iPhone 12 Mini, iPhone 12 Pro and the iPhone Pro Max, ranging in price from starting at $699 on up to starting at $1,099. We got the super detailed information on the processors, lenses and intuitive technology that makes it all work.
But what didn’t Apple tell us? Well, a lot.
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During a virtual event Tuesday, Apple announced its lineup of iPhone 12 phones after a month-long postponement due to the coronavirus pandemic. There are four new devices altogether: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max. With the various memory configurations, the phones range from $729 (£699, AU$1,199) to as much as $1,399 (£1,399, AU$2,369) off-contract, but all models have 5G connectivity, the A14 Bionic chip and multiple rear cameras.
Because of these latest devices, Apple reduced the prices of its older iPhone models that it still sells new. This includes the iPhone 11 from last year and the iPhone XR from 2018. The iPhone SE, which the company
Apple will no longer include a complimentary pair of wired headphones or a power adapter with new iPhones, the company announced Tuesday as it unveiled the iPhone 12, in an effort to cut down on packaging and reduce emissions.
The iPhone 12 will only come with a USB-C to Lightning cable for charging.
You’ll have to buy a $19 USB-C charging brick separately if you want to use the cable in the box, though you can still charge your phone with any old iPhone charger with a Lightning connector.
Earpods will cost another $19 if you don’t already have a pair or use wireless Airpods.
Apple says the move is part of the company’s effort to become 100% carbon neutral by 2030.
Removing accessories, Apple says, will use fewer raw materials and thinner packaging, which allows Apple to put 70% more units on a single shipping pallet
In a move that may annoy some consumers, Apple will no longer include charging adapters with new phones. It says that will mean smaller, lighter boxes that are more environmentally friendly to ship. Apple, however, separately sells power adapters that cost about $20 and $50, depending on how fast they charge phones.
Apple has one of the most loyal and affluent customer bases in the world, which has many analysts betting the next wave of phones will sell well. The iPhone remains the foundation of Apple’s business.
Apple boasted about the 5G capabilities and brought in Verizon CEO Hans Vestberg to champion the carrier’s network. 5G is supposed to mean much faster speeds, making it quicker to download movies or games, for instance.
But finding those speeds can be a challenge. While telecom operators have been rolling out 5G networks, significant boosts in speed are still uncommon in much of
Apple is finally set to announce new iPhones, after weeks of delays and pandemic-related disruptions.
Invitations for the Oct. 13 event featured the phrase “Hi, Speed,” hinting at a long-rumored upgrade that would allow the iPhone to connect to the new 5G wireless network that’s currently being rolled out by carriers in the United States and abroad. (The festivities start at 10 a.m. PDT and you can watch it live here and follow along in real-time on CNN Business.)
Though still nascent, 5G promises to deliver much faster connection speeds when it’s fully deployed. Beyond phones, It will pave the way for more connected devices: Advances like self-driving cars, virtual reality, smart city technologies and networked robots could be powered by the new network.
Apple is somewhat late to the 5G phone game. Its new phone will join a growing list of
As we look at this week’s big Apple announcement, all expectations are that Apple will join Samsung, OnePlus, LG, and others with 5G-capable phones. It seems exciting. After all, if 4G was good, 5G has to be better. Right?
But here’s the thing: While 5G has long-term potential for overall telecommunications infrastructure, it doesn’t appear to have many near-term advantages for smartphones. In fact, it would seem that if you’re paying just to upgrade your phone to 5G, you’re probably wasting money.
In this article, I’ll explore five reasons it’s hard to get happy about 5G – at least for this generation of smartphones.
1. Not available in most areas
Sure, 5G will be built out tower-by-tower across the United States. But right now, it’s pretty unimpressive. Here’s what CNET wrote in June about connectivity:
On availability, T-Mobile users were connected to its 5G network 22.5% of the time,
Apple (NASDAQ: AAPL) is set to unveil its 5G iPhones on Tuesday at a virtual product event. The new flagship handsets aren’t expected to ship until November because of delays related to the coronavirus outbreak. Ahead of that unveiling, 5G penetration of smartphones in the U.S. continues to climb higher, according to recent estimates from Counterpoint Research.
5G handsets represented 13.5% of all smartphones sold in the U.S. in August, according to Counterpoint. Penetration has been climbing throughout 2020, although the metric dipped in May. At the beginning of the year, 5G penetration was a mere 3% of U.S. smartphone sales.
(Bloomberg Opinion) — Apple Inc. has been in the spotlight lately, between antitrust scrutiny of its mobile operating system and the legal battle it’s waging with Fortnite-maker Epic Games Inc. over its App Store. Those developments pale, however, in comparison to the company’s main event next week: the unveiling of its latest iPhones.
For all the talk about Apple’s shift to services and subscriptions, the tech giant’s business is still dependent on its core hardware products, so Tuesday’s presentation will be a must-see for investors. There could be a problem this year, though. The lineup’s most vaunted feature — fifth-generation wireless capability — may not be ready for prime time.
The Cupertino, California-based company is expected to unveil four new iPhone models with 5G capabilities as well as a different physical design and a wider choice of screen sizes, Bloomberg News reported last month. Apple is already touting