Last week, itelligence UK ran three days of virtual sessions in its effort to turn the annual in-person event into something useful for customers and potential customers. Dubbed itelliFest, it worked out pretty well although, for me, the experience was exhausting.
Unlike my colleague Jon Reed, I’ve tended to eschew virtual events following the catastrophic cluster that was SAPPHIRENow 2020. At best, my attention span runs 90 minutes these days, hardly conducive to a vendor demanding my attention over a full day. But then ever it was so.
Even with in-person events, I stopped physically attending keynotes years ago as more firms live streamed. Why bother getting crushed or worse still shepherded to specific ‘reserved’ seating when I could get an aerial view from the flying cameras coupled to on the ground backchannel Tweet commentary while still enjoying a cuppa in my hotel room jammies? Attending a near non-stop