Coty Inc. (COTY) – Get Report said on Thursday that it was expanding its division for Kylie Jenner’s skincare products, Kylie Skin, to France, Germany, the U.K. and Australia.
The direct-to-consumer Kylieskin.com websites will ensure faster delivery of products. They’ll also enable customers to shop using their local languages and currencies, avoiding additional customs fees and duties, the New York beauty-products company said in a statement.
At last check Coty shares jumped 8% to $3.60.
“The launch of the Kylie Skin international websites also reinforces Coty’s strategic commitment to strengthening the direct-to-consumer business model,” said Simona Cattaneo, president of luxury brands at Coty. “We continue to see collections sell out quickly.”
“I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery,” Jenner, a fashion designer and entrepreneur with a big social-media following,
Kylie Jenner’s cosmetics company confirmed that it was one of the companies affected by the Shopify data breach earlier this month.
Two Shopify employees may have exposed customer contact and order details from 200 merchants, Shopify said on September 23.
Kylie Cosmetics said it was “deeply disappointed” to learn that the breach affected its customers, but remains “confident” that customers can still use its site.
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Kylie Jenner’s makeup company has warned customers that their data — including parts of their credit card numbers — may have been exposed in a Shopify security breach.
Two “rogue” Shopify staff members stole order records and may have exposed customers’ names, email and postal addresses, and order details from less than 200 merchants, the Canadian e-commerce giant said on September 23. Kylie Cosmetics was among those affected, the beauty brand announced on its website.