Amazon will make it easier to buy sustainable products with new climate label

Amazon is launching a new environmental program called Climate Pledge Friendly that will label certain products that meet one of 19 certifications for sustainability. The goal is to help climate-conscious consumers make a better decision about whether to buy one product over another by letting them know when a brand has made an effort to reduce its carbon footprint. Amazon says more than 25,000 products should now display the program’s label.

“Climate Pledge Friendly selection includes grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories,” reads Amazon’s press release. “Climate Pledge Friendly products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store. Amazon has partnered with trusted third-party certifications, and customers will be able to discover sustainable products that meet sustainability standards that help preserve the

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