Instagram, which recently celebrated its 10th anniversary, has gone a long way from being a platform just focusing on photos, selfies and short videos. Since it was first introduced in cyberspace, it has become a tool that can change lives — whether for better or worse is debatable. For many businesses, content creators, influencers, advertisers and marketers, however, it has grown into a source of income as well as a channel for sales.
At the moment, your business’s intended audience is most likely using Instagram — and so does the competition. And it can be tricky to stay on top of the trends.
Whether your brand is new to Instagram or are having trouble promoting it online, it is good for marketers like you to know some very helpful Instagram statistics, giving you a good idea of what you should be doing on the platform.
Customer marketers are ideally positioned to accelerate value delivery to customers and efficiency gains to their organizations in 2021. Marketing leaders must begin to see customer marketers and demand marketers as peers to maximize this opportunity.
The global Covid-19 pandemic and economic crisis have caused B2B businesses to make major adjustments, with more to come. One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value. We’ve been pushing hard on retention as a growth strategy for quite some time. I’ve lost track of how many times I’ve said, “You can’t grow what you can’t keep.” Focus on the post-sale customer lifecycle is the core principle on which we base our research, models, frameworks and best practices in our Customer Engagement Strategies service.
Every year, our team lays out planning assumptions that customer marketing, customer success, and customer experience leaders and practitioners