Cloud Communications Platform, Melrose Labs to Protect Businesses from Fraud with New Technology Partnership

Melrose Labs has partnered with Phronesis Technologies to reassure businesses that customers are who they say they are

Following the launch of its voice and messaging services earlier this year, Melrose Labs’ new partnership will see the platform develop new identity verification services that will protect businesses and improve customer engagement.

The new offerings will also enhance Melrose Labs’ existing Identity and Location, and One-Time Password (OTP) services.

When SMS is used to deliver a one-time password to a user, there is a risk that the message could be intercepted. With these new services, businesses will be able to identify SIM swapping and deny the use of OTP to prevent fraudulent use of a user’s account. Mark Hay, CEO of Melrose Labs says:

“Identity verification is essential to reducing fraudulent activity and is a key part of ensuring secure and trustworthy customer engagements in online transactions. Our new partnership with

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