I think we can all remember a time, not all that long ago, when mobile games were nothing more than silly little diversions. Time wasters, mostly. Popular downloads like Flappy Bird, Cut the Rope and Angry Birds were admittedly fun—though ultimately shallow—experiences designed to be digested in small, bite-sized chunks.
Well, as simple and arguably charming as those initial forays into mobile gaming were, they’re a far cry from where the industry currently resides. And boy, have we come a long way.
Earlier this summer, AR sensation Pokemon Go surpassed $3.6 billion in lifetime revenue, while battle royale pioneer PUBG Mobile has pulled in over $3 billion since its launch back in 2018. Just as impressive, the mobile edition of Fortnite blew past $1 billion in earnings in only two years.
It’s the massive popularity of console-style mobile titles, like