While it waits for the return of large events and conventions in its halls, TCF Center has found a new way to make them a reality.
It’s teamed up with Rochester Hills-based Premier Event Technology LLC to coordinate virtual events that pair its expertise with TCF’s in-house television studio and bandwidth capabilities 10 gigabytes of bandwidth.
It began marketing the virtual and hybrid events last month.
For TCF, those events are likely to be a loss leader, General Manager Claude Molinari said.
It will get some revenue from leasing space to any organizations opting to host a virtual event and 15 percent of the online events revenue under a revenue-sharing agreement with Premier, he said.
But the virtual offerings are really about “maintaining the relationship with our customers, staying relevant and frankly, helping customers to stay in business,” he said.
“If they go out of business before this pandemic ends,