Walmart Plus: How It Stacks Up Against Amazon Prime

Amazon Prime has been a go-to membership for years for many consumers in large part because of its free two-day–sometimes one- or same-day–shipping on a huge selection of products. For gamers and entertainment junkies, Prime routinely offers release-day delivery, making it a popular method for securing physical releases without heading to the store. Over the past 15 years, Amazon has racked up over 150 million subscribers. Now Walmart is trying to chip away at that subscriber base with its own delivery-focused subscription service that expands upon its Delivery Unlimited grocery service. Walmart+ launches today, September 15, so let’s see how it stacks up against Amazon Prime.

Amazon Prime vs. Walmart Plus at a glance

Features Amazon Prime Walmart Plus
Cost $119/year $98/year
Delivery same-day to two-day same-day
Eligible products 3 million 160,000
Release day delivery Yes Yes
Streaming service Yes No
Free games Yes No
Free trial 30 days 15
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Amazon disavows $500 ‘Prime Bike,’ says it has no formal connection to the product

Yesterday, exercise company Echelon Fitness announced the “EX-Prime Smart Connect Bike,” or “Prime Bike” — a $500 exercise bike developed “in collaboration with Amazon.” News of the bike’s launch sent the share price of smart bike maker Peloton tumbling, as traders anticipated Amazon’s entry into the growing home exercise market.

But on Tuesday evening Amazon denied it had any formal connection to the so-called Prime Bike. The bike’s listing on Amazon’s website was removed and a press release for the product from Echelon Fitness touting its work with Amazon was deleted.

“This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokeswoman told Bloomberg. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the

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Peloton Shares Backpedal as Amazon Unveils ‘Prime Bike’ Rival

A new tech-enabled stationary workout bike from e-commerce giant  (AMZN) – Get Report is looking to nibble on Peloton’s  (PTON) – Get Report pedals. 

Peloton shares traded lower on Tuesday after rival exercise bike maker Echelon announced a deal with to produce and sell its own connected bike called Prime Bike – at a fraction of the cost of a Peloton.

Touted as Amazon’s first-ever connected fitness product, the Prime Bike will give customers access to hundreds of live and on-demand classes, Echelon said in a statement. It will retail for $499 vs. near-$4,000 for a Peloton.

Peloton has been on a tear over the past six months as fitness buffs have turned to the Internet-connected workout-at-home machines and the company’s online interactive fitness classes as the coronavirus pandemic has kept many gyms closed.

Now others like Amazon are looking to take a piece

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