Apple purges rival products from store ahead of rumored AirPods Studio, new HomePod

Apple at the end of September ceased online sales of third-party headphones, earphones, speakers and other devices as the company prepares to debut a slate of new audio products like AirPods Studio and a more affordable HomePod.

Products from major manufacturers including Bose, Logitech, and Sonos disappeared from the online Apple Store late last month, while employees at brick-and-mortar outlets were recently told to remove third-party headphone and speaker items from store shelves, reports Bloomberg.

A quick check reveals no products from Bose or Logitech’s Ultimate Ears brand for sale on Apple’s website. Similarly, searches for “Sonos” deliver Apple alternatives like HomePod and the Beats Pill+ portable speaker.

Prior to the change, Apple was an important reseller for third-party audio device makers that jockeyed for space on Apple Store shelves. A spot in the tech giant’s curated catalog granted access to well-heeled consumers looking for premium iPhone, iPad

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