Big Tech quiet in data privacy initiative fight

Proposition 24 on the November ballot is pitched as an expansion of California’s already robust consumer data privacy law, an iron cuff on the claws of companies that profit handsomely from tracking and selling your online search, travel and purchase habits to marketers.

But the technology giants seemingly square in its sights — the likes of Facebook, Amazon and Google — haven’t shown up to the battlefield. Instead, those opposing the new California Privacy Rights Act are some of the same types of consumer, labor and civil rights advocates who support its predecessor.

“Proposition 24 is a wolf in sheep’s clothing,” said Richard Holober, president of the Consumer Federation of California and a leader of the No on 24 effort. “It’s loaded with giveaways to tech companies.”

Not so, said Alastair Mactaggart, the East Bay real estate developer who spurred California’s adoption two years ago of the country’s toughest data

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