Java is the world’s most popular programming language and the leading application development platform — and it wants to remain a cornerstone of enterprise application stacks for years to come.
Its bet for continuing to thrive in the fast-paced technology industry is a strategy based on three pillars: trust, innovation and predictability, according to Manish Gupta (pictured, right), vice president of global marketing at Oracle and a Java steward since 2010.
“As Oracle acquired Sun [Microsystems] over 10 years ago, it’s really kept front of mind two aspects of what we want to do: The first one was to ensure there was broad accessibility to the technology and the platform for anybody that wanted to benefit from it. And the second one was to ensure that the ecosystem remained vibrant and thriving throughout,” Gupta said. “Underpinning these two objectives are really the three pillars of our strategy.”
In 2016, Google’s newly appointed hardware chief, Rick Osterloh, stood on a stage in San Francisco and unveiled a product that many people in the industry never thought would come: a Google-branded phone.
For years, a “GPhone” to compete with the iPhone had been a mythic prospect — a device that Android fanboys believed could properly take on Apple’s smartphone. The Pixel, with its premium build and high-end price tag, seemed primed to contend. It was glossy and chic, even drawing comparisons to the iPhone’s appearance. It had a remarkable camera with advanced photography software. But it entered a market already dominated by the likes of Apple and Samsung, two of the most popular phone makers in the world.