What if grabbing a drink from the store was as easy as getting one from your fridge?
Amazon is approaching that level of frictionless commerce with its new Amazon One palm-reading biometric identification system, especially when combined with its existing checkout-free retail infrastructure. Convenience for consumers means more cash in Amazon’s account, and for better or worse, this one-two technological punch could help the tech giant put more shoppers in the palm of its hands.
Those are some of my takeaways after experiencing the technology at one of the two Amazon Go convenience stores where it debuted Tuesday in Seattle.
Without pulling anything from my pocket to identify myself or pay — no need to unlock a smartphone, or fish a credit card from a wallet — going from storefront to shelf to sidewalk easily took